Customer Testimonials

“Thomson nails the essentials required to become a high-growth company. The management practices he identifies certainly applied to RIM's Blackberry."

-- Jim Estill,
Seed Investor and member of the Board for Research in Motion

“I applied the 'essential' lessons Thomson identifies while growing Staples."

-- Tom Stemberg,
Founder and Chairman Emeritus of Staples

“HCL is proud to have had the essentials of a hungry, global, high-growth enterprise that Thomson identifies built into its genes."

-- Shiv Nadar,
Founder HCL, New Delhi, India

Mastering the 7 Essentials

American business is entering unchartered territory, and the road ahead will be challenging for companies of all types and sizes. Growth will be harder to achieve and business failure will be more prevalent. But the best of America's growth businesses will continue on their upward growth trajectory.

What separates the masses of management teams from the masters—those who manage to grow their companies through the most challenging market and economic cycles? What are the effective lessons utilized by America's recession-proof growth companies that you can apply to grow your business? What are the values, fundamentals, and actions that will make the difference between failure, surviving, and thriving?

According to author David G. Thomson, the answer to these questions lies in "The 7 Essentials." After years of extensive research on companies that had consistently achieved exponential revenue growth, Thomson determined the 7 principles that those companies were following: creating a breakthrough value proposition, exploiting a high-growth market segment, utilizing Marquee Customers to fuel growth, leveraging Big Brother Alliances, becoming the masters of exponential returns, practicing Inside-Outside Leadership, and balancing the board with essential experts. He learned, and explains in this book, that the difference between a struggling company and one that masters what it does and how it does it is the hallmark of a high-growth company.

Mastering the 7 Essentials of High-Growth Companies reveals the secrets of how recession-proof growth companies achieve exceptional results through all economic cycles. The case studies and numbers in this book prove it. Filled with in-depth insights and expert advice from growth-company CEOs, Mastering the 7 Essentials of High-Growth Companies is designed for results-oriented management teams looking for a set of principles and a course of action to improve their opportunities to grow. This practical, actionable book:

• Explains the basics of The 7 Essentials and how applying them will propel your business or unit into the realm of high growth
• Provides in-depth interviews with CEOs who used The 7 Essentials to achieve high growth
• Features a case study of India's HCL Technologies highlighting how this global leader applied The 7 Essentials to achieve exceptional growth
• Proves that The 7 Essentials can be applied to any business, regardless of industry, country, or economic cycle
• Offers access to online scoring tools to help teams apply The 7 Essentials, create an actionable road map, and measure success with a scorecard

This book provides you with a time-tested blueprint to grow your business. Read it and start applying The 7 Essentials right away!