Company

Our history

The best way to know where we're going is to see how we are applying the Blueprint

After writing the Blueprint to a Billion, David Thomson started The Blueprint Growth Institute in 2006 to focus on a mission: to help companies and business units achieve exponential growth. Realizing the success rate was not good enough, David and his team are applying their insights into actions in order to turn ordinary companies into exponential growth companies -- that become even better places to work, invest in and reshape our lives.

Today, The Blueprint Growth Institute is quickly evolving into multiple lines of business: speaking, advisory services, and education and media all backed up by a research initiative that is continuously turning out insights for management teams and investors to apply actions to achieve exponential growth with returns.

David serves as the Chairman of the Blueprint Growth Institute where he spends his time writing books, articles and doing research on key issues related to exponential growth, speaking to management teams, investors and associations interested in taking or investing in companies growing to the next level, and consulting to CEOs and their teams so they can apply his insights into actions.

He also works hard to apply the Blueprint to the management and growth of the Blueprint Growth Institute.

Here is our assessment on how we are applying the 7 Essentials:

Essential #1: Create and Sustain a Breakthrough Value Proposition – What does it take to create "way better" value"?

Our high-order benefit is to increase your probability of success to achieve exponential growth. We are developing a 7 Essentials Scorecard along with a breakthrough line of one day workshops that will efficiently enable management teams to turn the Blueprint insights into actions. Over 300 companies have applied the 7 Essentials Scorecard and over 30 workshops have been conducted.

In addition, we are executing breakthrough research on the drivers of shareholder value for exponential growth companies. We can uniquely articulate the management actions required to maximize shareholder value.

Essential #2: Exploit a High Growth Market Segment – Does your market have the potential to create a new billion dollar company?

We definitely have found an exponential growth market! Besides applying this work to thousands of growth companies in North America, the book has just been released in China and Korea. New research is being initiated on the Blueprint to a Billion – Global to respond to this global opportunity.

Essential #3: Marquee Customers Shape the Revenue Powerhouse – Are your best customers the source of exponential revenue growth and is your sales force extraordinary?

The list is long for our Marquee Customers. I promise you that if you read the book, you will buy a box to give to your management team and board! We are behind with our Marquee Customer testimonials on our website. Shame on us…but we are correcting this gap!

Essential #4: Leverage Big Brother Alliances for Breaking into New Markets – Are you leveraging alliances with Big Companies to accelerate growth?

Lloyd Adams, VP Mid-Markets, has been our initial and still largest Big Brother Alliance Partner. Following in the footsteps of SAP is IBM, Tatum, and the Association of Corporate Growth. Deloitte & Touche was a great alliance partner in the early days. 800CEOREAD.com has been a great alliance partner for distribution of the book. Standard & Poor's is our alliance partner for financial data and research.

Essential #5: Become the Masters of Exponential Returns –Is your company cash-flow positive and achieving high return on investment?

We are not only cash flow positive but are reinvesting over 20%+ of revenues into research and development.

Essential #6: The Management Team: Inside-Outside Leadership – Does your management team make the most of inside-outside leadership skills?

David tends to switch roles at this point. He is inside and outside some days. As the company grows, David will move more to a full time outside role. Various team members and partners complement our team.

Essential #7: The Board: Comprised of Essentials Experts – Is your board balanced with CEOs who have led billion dollar companies along with customers and alliance partners to guide your company to a billion and beyond?

The Blueprint book development leveraged an extensive Board of Advisors that spanned CEOs, investors and academics (see acknowledgements in the Blueprint to a Billion). The core group remains in place today to continue advising on this Blueprint journey.

Our score: 5 out of 7.

We are working to take Marquee Customer marketing and Inside-Outside Leadership to the next level.